2017 Annual Conference Recordings
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Changing Times: Fundraising in a Digital World

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Eric Billings, Director of Development, College of Agricultural and Life Sciences, University of Idaho
Amy Calabretta, Marketing and Communications Manager, College of Agricultural and Life Sciences, University of Idaho

Digital philanthropy is inevitable as the way we communicate changes and adapt to social media trends. As a result, crowdfunding and giving days are becoming increasingly common to reach new and old audiences digitally. Join us as we discuss successes and lessons learned as well as showcase digital content from the first ever CALS Match Day and our participation in the first ever Vandal Giving Day at the University of Idaho.

Best Practices of Alumni/Student Mentoring Programs

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Jamie Lucero, Director of Alumni Relations, College of Agriculture and Life Sciences, Virginia Tech
Amanda Martin, Director of Recruitment and Retention, College of Agriculture, Louisiana State University
Masha Finn, Alumni Relations College to Career Program Coordinator

Auburn University (Directed by Megan Ross), the University of Minnesota, and Virginia Tech will share their experiences of establishing and maintaining successful alumni/student mentoring programs in their colleges of agriculture. Hearing the breadth of experiences from programs ranging from 1 year to 25 years in existence and serving a small cohort to over 200 matches, conference attendees will leave the session with a head start on establishing their own programs and new ideas to bring to existing ones. Outlines of each program along with sample promotional materials, applications, and surveys will be shared. Along with tips on what each program would have done differently, open Q&A will allow for further learning and sharing of best practices.

The Circle of Life Completed: 10 Years and Counting

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Kirby Player, Director of College Relations College of Agriculture, Forestry and Life Sciences, Clemson University 
Fellow Clemson Staff

This lively and interactive presentation proposes that all NAADA professional tracks are connected within an advancement Circle of Life model that begins with prospective students and rejoins with donor capstone gifts. Clemson University’s model reveals that intentional, connected internal and external relationships foster successful advancement in each model segment. Practical shared values and ideas for integrating Circle of Life principles/philosophies will be offered. Methods for meeting challenges to success such as uninformed/unsupportive administrators, turnover in personnel, and limited resources will be considered. Through paired and group discussions, participants will examine their institutions' model of advancement and consider the roles and relationships between student, alumni, communications, and development professionals. Today’s world of advancement often breeds a “survival of the fittest” mentality or a linear view that creates hierarchy within organizations. This presentation promotes the idea that harmony and individual/organizational success can coexist and thrive within a Circle of Life Advancement Model.

Collaborating across the Country: Utilizing Your NAADA Network to Support Advancement Objectives’

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Kim O'Neill, Assistant Dean, College of Agricultural and Life Sciences, University of Idaho 
Jordan Moseley, Development Officer, College of Agriculture, Auburn University

Come learn how the University of Idaho collaborated with Auburn University to collectively meet objectives in respective advancement units in their colleges. As the host institution of a football game, Auburn University's College of Agriculture organized a series of agriculture tours for 20+ alumni, donors and administrator from the University of Idaho's College of Agricultural and Life Sciences. This workshop will showcase the objectives, outcomes, and lessons learned as these two institutions worked together around an established sporting event.

Making a Magazine: the Ins and Outs and Ups and Downs of an Institutional Publication

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Jason Kosovski, Director of Communications, College of Agricultural Sciences, Colorado State University
Jill Brown, Assistant to the Vice Chancellor for External Relations IANR / Alumni Development Director, Institute of Agriculture and Natural Resources, University of Nebraska-Lincoln
Jennifer Shike, Director of Communications and Marketing, College of Agricultural, Consumer and Environmental Sciences, University of Illinois

Producing an institutional publication, a print or e-magazine, a newsletter, or other publications, is not without its challenges. The finished product can be stunning, inspiring, and informative but a number of considerations come into play before deciding to undertake a publication. Cost, time, resources, and impact are just some of the issues that will be discussed by three communicators who send out regular agricultural publications at Colorado State University, the University of Illinois and the University of Nebraska. This panel will focus on how communicators and alumni/development professionals can leverage these publications to maximize engagement with stakeholders and increase institutional visibility.

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