Educational Sessions 2010

Educational Sessions

Beg, Borrow and Steal Sessions

Building on a NAADA tradition, this year’s conference again provides a session for idea sharing. The session facilitator will frame the discussion with a few topics of interest, or in some cases a specific issue. However, this time is designated for advancement professionals, new and experienced alike, to share ideas or issues and solicit the group for assistance. Please come ready to discuss pressing topics of interest and learn best practices that you can apply at your institution.

Alumni Track
Facilitator: Scott Troutman

Communications Track
Facilitator: Eileen Gianiodis

Development Track
Facilitator: Rhodes Logan

Student Professional Track
Facilitator: Pat R. Whittington

Volunteer Track
Facilitator: Randy Gutzmann

Conducting and Measuring the Effectiveness of Regional Alumni Events

Cathy Herren Carr, Director of Alumni and Career Services, College of Agricultural and Life Sciences, University of Florida
Tina Veal, College of Agriculture, Consumer and Environmental Sciences (ACES) Alumni Director, University of Illinois

Regional alumni events come with their own challenges and opportunities to interact with constituents. Do you (or would you like to) organize regional alumni events? This interactive session will explore the costs and benefits associated with in-state regional alumni events. You are invited to share your experience as we discuss the role of volunteers, programming and evaluating event effectiveness. Participants will leave this mini beg, borrow and steal with ideas for improving or starting their own regional alumni events.

Issue Management for Landgrant Universities

Faith Peppers, Team Leader of Public Affairs, College of Agricultural and Environmental Sciences, University of Georgia

Issue management should be a vital part of land-grant communication programs. For three years a group of communicators, researchers and administrators have been working to develop a unified system, best practices, tools and training for issue management for the land-grant system. This panel discussion will outline the project, present research findings, detail pending products including a new national impact database and reporting system, and give you a chance for input. The project team welcomes examples, success stories and product ideas from NAADA members. We also want to hear what tools, training and information communicators need to successfully develop and implement issue management systems for their organizations.

Asking the Questions that lead to Fund-Raising Success

Marcy Heim, Certified Fund Raising Executive, Artful Asker L.L.C.

Being a successful major gifts officer requires the ability to create long-term significant relationships with key supporters. This interactive session will explore the kinds of questions that are critical to ask donors to discover the information you need to meet their expectations and secure a large gift. We will practice key conversations and questions that you can adapt to your specific needs.

Ambassador (Advisors) – Best Practices in Recruitment, Selection, Training, and Recognition

Jill Tyson, Coordinator of Prospective Student Services, College of Food, Agricultural, and Environmental Sciences, The Ohio State University

Is your student ambassador program in need of a tune-up or a complete overhaul? Combining the best approaches from two institutions, this interactive session will discuss some practices that have been successful at two Big Ten Institutions and how to develop effective student ambassador programs in cost-effective ways. Topics include: (1) recruitment in the ambassador program, (2) selection of quality ambassadors, (3) training practices that strengthen your student ambassador program and coaching them into future leaders, and (4) recognition and retention of your current ambassador team and program on a limited budget. Emerging student leaders are great resources to promote student success and create seamless transitions for first-year students. This session will send you home with some great ideas to help make that happen at different types of institutions. The session includes quality time and interaction to hear from the audience about their own ambassador programs.

Luncheon with Roundtable Discussions


  • Athletics: Friend or Foe?
  • Cooperative Extension Development
  • College Magazines Swap (Please bring a few copies to share.)
  • Annual Giving Solicitation Material Swap (Please bring any solicitation material you can share.)
  • Communicating Difficult Budget Messages
  • Farmers Markets on College Campuses
  • Career Services
  • Ambassador Retreats
  • Dues Vs Non-Dues Based Alumni Societies
  • Age-specific Alumni Programming (Young, Middle, Senior)
  • A few tables will be open to discuss a topic of your choice

NAADA Unleashed!

Relax as you enjoy a night of good food, good friends, and great entertainment at one of the top 4-H Centers in the country. Delicious southern cuisine will be served and delightful southern entertainment will help you loosen your leash. At twilight, we’ll dine lakefront at Rock Eagle 4-H Center in Eatonton, Georgia. After dinner, we’ll be entertained by the national 4-H performing troupe, Clovers & Company, and Darrell Huckaby, a true educator, Southerner, and friend of agriculture. Dress is casual and your school colors are encouraged as we get ‘unleashed’ at "The Rock.”

Ten Tips for Attracting a Large Community to Your Facebook Page

Jeff Patrick, President and Founder, Common Knowledge

Most higher education institutions indicate they have a presence on Facebook, and yet the average community size is just 5,391 fans.* Starting a Facebook page, group, or Cause is easy. Growing a large base of followers is much more challenging, and few organizations have done it successfully. In this insightful presentation, we’ll review several higher education organizations who’ve built a large following on Facebook and lay out the strategies and tactics that drove their success. Along the way, we’ll do a quick review of Facebook basics, and demonstrate how this unique platform emphasizes Word of Mouth outreach over more traditional direct marketing techniques. We’ll define, de-mystify, and describe how your organization can use Facebook widgets, badges, and applications to raise awareness and educate thousands of supporters about your work. In short, we’ll help you to think "peer-to-peer”, and highlight the best practices for helping your institution to thrive on Facebook. *Nonprofit Social Networking Survey, April 2009; Common Knowledge, NTEN, ThePort.

Strategies for Change: Penn State’s College of Ag Sciences Roadmap to "Think Again” About How We Do Ag Communications

Mary Wirth, Director of College Relations, College of Agricultural Sciences, Penn State University
Marianne Fivek, Assistant to the Dean for Student Recruitment and Activities, College of Agricultural Sciences, Penn State University

In June of 2005, after years of declining enrollment, the Penn State College of Ag Sciences strategic plan resulted in the creation of a Communications and Marketing Study Group charged to make recommendations on how to improve the college’s marketing materials and Web site. The Deans approved the group’s final report in July 2006, and the college has been moving full speed ahead in restructuring its communication and marketing unit and in developing and implementing the - "Think Again” – marketing campaign. Learn about one college’s strategic process to "Think Outside the Barn” and reassess how it does business. Discussion will include the process and progress including, assessment, restructuring, strategic planning, prioritization process, with special emphasis on the marketing products.

Doing More With Less – Fundraising with Dwindling or Limited Budgets

Arthur Criscillis, Partner, Alexander Haas Partners

We all face the realities of a bad economic climate. Budgets are often cut while fund-raising goals are expected to increase. How can we be more efficient and raise more money in an environment where potential donors are nervous about the future and budgets are slashed yet expectations do not go down? Arthur Criscillis will share strategies from his years of experience in fund-raising and non-profit management to maximize our fund-raising efforts and find success.

Recruitment – Shrinking Financial Resources: Changing Recruitment Strategies, Increased Efficiency for Greater Enrollment Results

Jeff Kallay, Experience Evangelist, TargetX

While budgets are shrinking, enrollment goals aren’t. So how do you do more with less? Is it time to turn the enrollment funnel upside down and rethink it all? Yes! Come learn marketing theories and see best practices that can help you tell your programs story and connect with best fit students.

Engaging Retired Faculty and Staff in the Life of Your College: A Case Study

Chris Cammarene-Wessel, Director of Donor Services and Department Fundraising, College of Agriculture and Life Sciences, NC State
Scott Troutman, Executive Director, College of Agriculture and Life Sciences Alumni and Friends Society, NC State

Retired faculty and staff can be a tremendous asset to your college’s advancement activities. After all, they taught and served as mentors to your alumni, conducted research and grants with your key corporate and government partners and provide institutional knowledge that no other group can offer. The key is connecting and engaging them in a meaningful manner. Chris Camarene-Wessel and Scott Troutman from NC State’s College of Agriculture and Life Sciences will present a case study on how CALS has started and built a successful retired faculty and staff programming model.

Social Networking for Higher Education: Ten Tips for Growing and Leveraging an Online Community

Jeff Patrick, President and Founder, Common Knowledge

Universities, alumni associations, foundations, and individual sports, academic and research programs are all rapidly developing their social networking supporter engagement strategies. For years, higher education institutions have struggled with online community building, and finally today social networking tools such as LinkedIn and house networks (i.e. alumni directories) have emerged as the right technology to make it viable. In this ground-breaking session we’ll highlight leading institutions who are leveraging social networking for events, fundraising, volunteering, student recruiting, and alumni development. Using real-world case studies we’ll analyze successful programs and highlight strategies and best practices. We’ll check out examples using LinkedIn, Facebook, Twitter and house networks (i.e. online communities on the institution’s web site).

How Donors View the Development Process

Bob Cooper, Senior Director of Development and Alumni, College of Agriculture and Environmental Sciences, University of Georgia
Rhodes Logan, Campaign Director, Institute of Agriculture, University of Tennessee

A distinguished group of donors from the University of Georgia and other institutions will share their insight with us about the Development Process. We often overlook how important our interactions with a prospective donor can be to eventually receiving a gift. How do potential donors like to be approached? What are their expectations of us as representatives of an institution of higher education? Come hear first had accounts of what potential donors are thinking.

Career Services – Creative Strategies to Maintain and Develop Employer Relationships in a Sustained Agricultural Economy

Jennifer M. Neef, Director of Career Services, College of Agricultural, Consumer & Environmental Sciences, University of Illinois at Urbana-Champaign

Building and enhancing employer relationships can be challenging even in good economic times. Thriving relationships can be a risk during a recession as hiring targets for interns and new graduates are reduced and employers diminish their campus presence. It is increasingly important to sharpen and build awareness of your campus brand and be of value to employers when recruiting is in a valley. Learn how the Hire Illini marketing campaign, a collaborative endeavor tightly aligned with the campus strategic plan, is branding the University of Illinois as the premier place to find top talent. Also, learn how ACES Career Services and others at Illinois engage employers beyond recruiting. This roundtable discussion will allow you to share unique employer initiatives that are successful on your campus.

Opportunity + Preparedness = Success, Training and Engaging Volunteers

Tammy Gilland, Senior Director Constituent Programs, University of Georgia

As volunteer leaders, you understand first-hand the challenges all volunteers face to stay engaged and motivated. If trained, informed, and engaged properly, volunteers can greatly enhance the work we do in alumni and development. We’ll discuss how you as a leader in your organization can train and motivate others volunteers, growing them into future leaders and committed partners in your organization.

Creating Successful Campus Partnerships
How individuals are working with their central alumni association, parents association, career services, etc. to maximize alumni programming activities.

Scott Troutman, Executive Director, College of Agriculture and Life Sciences Alumni and Friends Society, NC State
Kathryn Reed, Assistant Director of Alumni Relations & Special Events, Michigan State University
Laura Ledgerwood, Career Consultant for Agriculture, Forestry, Public Health, and Environmental Sciences Majors, University of Georgia
Don Mulvaney, Coordinator of Leadership and Student Development, College of Agriculture, Auburn University
Kim Kittleman, Director of Alumni Engagement, Alumni Association, Michigan State University

In this era of economic and budget restrictions, partnerships are becoming increasingly important in order for NAADA organizations to maintain and expand programming. This panel discussion will highlight how certain NAADA member institutions are forming and sustaining partnerships that engage key stakeholders, provide needed programming and foster a spirit of teamwork and accomplishment.

Growing Grassroots – A Session on Managing and Maximizing Your Advocates

Mary Wirth, Director of College Relations and Communications, College of Agricultural Sciences, Penn State

The College of Agricultural Sciences at Penn State, the land-grant university, has served the interests of agriculture and agribusiness for more than 150 years. To ensure that the college remains relevant and is addressing the issues of its stakeholders, the Penn State Agricultural Council (PSAC) was created almost 50 years ago as the primary forum for interaction between the college and its industry clientele. It allows members to stay informed and provide feedback on College programs, activities, and opportunities. Its membership is comprised of organizations, groups, and businesses that represent an agricultural or related interest in Pennsylvania. This mutually beneficial relationship between the college and the council has had significant impacts on college strategic priorities and funding. This session will provide information and support documentation around the strategy, structure, programs, management, and impacts of this proven college advocacy group as a model for other institutions.

Annual Fund Success – Crunching the Numbers and Employing Best Practices

David Jones, Senior Director of Annual/Special Giving and Prospect Development, University of Georgia

Ever feel like you’re running a program without knowing the goal? Or learning the goal only after your annual campaign has ended? This session will explore strategies to maximize your annual fund investment. Find out what your annual fund reports are really telling you, how to maximize your efforts with limited budgets, and explore what pieces work the best to address your institution’s priorities.

Campus Visitation Program – What Do Prospect Families Want, What We Show Them and What Can We Do Better?

Jeff Kallay, Experience Evangelist, TargetX

Are you staging passive programs or engaging experience for prospective families and students? Go beyond the basics and learn the "art and science” of staging more authentic, engaging and memorable campus visits that will connect with more best fit students.

Optional Post-Conference Workshop
Wednesday, June 9 | 9:00–11:30 AM

See Your "True Colors” Shining Thru… Don’t Be Afraid to Let Them Show!

Charlotte Emerson, Director of Student Development and Recruitment, College of Agricultural and Life Sciences, University of Florida

Each of us has our own technique, predilection and way of working—so how can we all labor together? True Colors® is a straightforward method for gaining insight as to why people perform as they do. This interactive, fun-filled workshop helps you bring relationships to another level. Learn how to turn exasperation into appreciation and disagreements into collaboration by opening up the lines of communication! See your True Colors shine through!

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