Education Sessions

Education Session 1

Monday, 9:30 – 10:45 a.m.

Maintaining and Maximizing the Magic©: Maintaining your Passion in Demanding Advancement Work

Marcy Heim, CFRE
President, The Artful Asker, LLC

Why do we, as advancement professionals, do what we do? How do we continue to stay personally enthusiastic and positive? In this session, we will look at the Cycle of Successful Advancement and your role in this cycle. What are some traits that describe a successful advancement professional? How do you keep your passion and excitement in light of the many factors in the process you cannot control? How do you balance the "art” and "science” to maximize success? Through interactive exercises you will gain new tools for enjoying your life and increasing your success. Look forward to some fun and some tools you can adopt right now.

Working with American Indian Programs and Audiences: Exploring Conflicting World Views in Education, Programming & Staffing

Deborah Zak
Campus Regional Director, University of Minnesota Extension

Dawn Newman
American Indian and Tribal Partnership Liaison, University of Minnesota Extension

The University of Minnesota has a history of working with American Indians through Extension programs, formal education, and summer camps for youth. They are important stakeholders that have great potential for educational partnerships with universities. This interactive panel will provide an overview of the tribes in Minnesota and a historical context for their relationship with the University, discuss the work of the University Extension's American Indian Task Force, and provide examples for how several advancement areas have been successful in reaching our and forming partnerships with the communities. Panel members will include representatives from Extension, student services, and development. Examples that will be highlighted include a $12 million gift; a position in extension dedicated to American Indian programs; and student and faculty visits to local reservations.

It Takes a College Community to Support a Donor

Cynthia Cashman
Chief Development Officer, University of Minnesota, College of Food, Agricultural and Natural Resource Sciences

Dr. William and Hella Mears Hueg
Volunteers and philanthropists

Taking care of donors is a college wide effort and requires involvement from all areas of advancement. Whether you work in development, alumni relations, communications, or are a student, faculty member or key decision-maker—you must take an active role in the care of donors. Dr. William and Mrs. Hella Hueg, a high profile donor couple who give to the University of Minnesota and are leading philanthropists in the state, will share their philanthropic experiences—the good and the not so good. Members of the college community will also share their interactions with these donors, highlighting how we can support or hinder the work of our development colleagues. Cynthia Cashman, Chief Development Officer for College of Food, Agricultural and Natural Resource Sciences will moderate this session including time for your questions.

Parents: The Forgotten Stakeholder

Marjorie Savage
Director of the University Parent Program, University of Minnesota, Office for Student Affairs

We often only consider parents as just that: parents of our students. However, the evolving role of today’s parents in their students’ lives is changing their relationship with our universities and making it increasingly important that we engage them on multiple levels. There are many opportunities to harness the energy and enthusiasm that parental affinity can offer. This interactive session will provide insight on contemporary college students and their relationship with their families, and it will include a roundtable discussion on how parents can benefit your programs as volunteers, members of advisory boards, potential donors, and more.

Education Session 2: Beg, Borrow and Steal Sessions

Monday, 11:00 a.m. – 12:15 p.m.

Building on a NAADA tradition, this year’s conference again provides a session for idea sharing. The session facilitator will frame the discussion with a few topics of interest, or in some cases a specific issue. However, this time is designated for advancement professionals – new and experienced alike – to share ideas or issues and solicit the group for assistance. Please come ready to discuss pressing topics of interest and learn best practices that you can apply at your institution.

Alumni Track

Facilitator: Scott Troutman, Executive Director, North Carolina State University, College of Agriculture and Life Sciences Alumni and Friends Society

Volunteer Track

Facilitator: Carrie Bomgardner, Marketing Director, PA Beef Council; Volunteer, Penn State University, College of Agricultural Sciences Alumni Society

Development Track

Annuities, Trusts and Other Tools – Friend or Foe in Current Times?
Facilitator: Keith Barber, Chief Development Officer, Abraham Baldwin Agricultural College
With the drop in CGA rates and the fall in financial reserves/trust values, how are we coping and how are donors responding?

Student Professional Track

Facilitator: Brice Nelson, Student Recruitment Coordinator, University of Georgia, College of Agricultural and Environmental Sciences

Communications Track

Facilitator: Jillian Stevenson, Associate Director of Communications and Alumni Relations, Penn State University, College of Agricultural Sciences


Education Session 3

Tuesday, 9:00 – 10:15 a.m.

Dream Deans: Building a Successful Team from the Top

Donya Lester
Executive Secretary, Purdue Agricultural Alumni Association, Inc.

Kellie Knight
Director of Development, University of Arkansas, Dale Bumpers College of Agricultural, Food and Life Sciences

Deans are integral to the success of all our programs, and we all spend a lot of time thinking about what they need to do for maximum effectiveness in our individual areas. In this interactive session, you will examine advancement case studies and explore strategies for working with your dean to achieve your goals. The session facilitators, Kellie Knight from the University of Arkansas and Donya Lester from Purdue University, are experienced professionals in development and alumni relations, respectively. They will lead you through a number of scenarios that will help you re-define your role as a team member and as a coach for your dean's advancement activities. You will leave the session empowered with strategies to help your dean become every advancement professional's dream.

First, Listen: The Sondeo Method for Appraising Community and Stakeholder Priorities

David Wilsey
Extension Educator, University of Minnesota, Natural Resources & Environment

Developing familiarity and relationships within new communities and stakeholder groups can represent a formidable challenge for advancement professionals. This session provides an overview of the sondeo method of participatory rapid appraisal in communities for which access and collaboration are challenged by precedence, cultural differences, limited resources, or other constraints. Sondeo is the Spanish term for sounding out. The Guatemalan Institute of Agricultural Science and Technology developed the method for rapid assessment of community-defined priorities, and to place identified priorities within a broader social, economic, and environmental context. Since its development in the late 1970s, use of sondeo has spread beyond the boundaries of farming systems research, and awareness of its benefits has spread globally. The method is rapid and participatory, utilizes interdisciplinary actors, and requires minimal financial resources. David will discuss his experience using this method as an initial step toward collaboration between the University and Fond du Lac Band of Ojibwe. Workshop participants will reflect on their challenges reaching new audiences and potential uses for the sondeo method.

Collaboration at its Best: Bridging the Work of Career Services, Alumni Relations, and Development

Sara Nagel Newberg
Director of the St. Paul Campus Career Center, University of Minnesota

Employers are a connection point among many advancement areas because they have relationships with our students and alumni, as well as career services and development professionals—yet how often or well do we leverage them as a connection point? This session will explore the interplay of relationships that career services, development and alumni relations have with employers and describe best practices for serving the needs of both students and alumni while we go about our work as advancement professionals. You'll hear how strategic collaborative efforts among these groups can provide value to both the employers and institution. We'll describe approaches ranging from tracking career activities of new alumni to tapping alumni as volunteers in assisting current students in their career development to cultivating scholarship and fellowship support for students. Drawing on the experience of participants, we'll discuss challenges and opportunities related to these efforts.

Maximizing Your Board's Potential - An Interactive Panel Discussion

Facilitator: Scott Troutman
Executive Director, North Carolina State University, College of Agriculture and Life Sciences Alumni and Friends Society

Do you manage, identify potential members for or currently sit on a volunteer board serving your College? This interactive panel will allow you to hear personal experiences on what makes a board successful, or frustrating, and give you the opportunity to address your own board issues. This panel discussion will feature NAADA volunteers, NAADA professionals and College deans discussing the pros and cons of board management, board utilization, volunteerism and recruitment.


Education Session 4

Tuesday, 10:30 – 11:45 a.m.

Engaging Students, Alumni & Donors of Color

Karl Lorenz
or of Diversity Programs, University of Minnesota, College of Food, Agricultural and Natural Resources Sciences

Zelia Wiley
Assistant Dean for Diversity Programs, Kansas State University, College of Agriculture; National President of MANRRS

The demographics of our institutions and communities are in a time of dramatic change that will only increase over the next 15-20 years. A multicultural America is emerging comprised of increasing populations of African Americans, Asians, Hispanics and other communities of color. This diverse pool of students will increasingly make up our college profiles, participate as alumni volunteers and eventually fund programs as donors. How prepared are we to address the needs of this population and serve the many unique cultural interests they represent?
A group of current MANRRS (Minorities in Agriculture and Natural Resource and Related Sciences) students, as well as alumni professionals from other land grant institutions, will participate in a panel discussion about what it's like to be a person of color in an ag/natural resources college. They will highlight some of the cultural differences that are important for professionals to consider when working with this group of stakeholders. We will also address the potential role of MANRRS as an important campus resource and how diversity offices can partner in shaping access to alumni, giving, building capacity and developing a consistent communications strategy for fund raising.

Recruit Students: Yes We All Can!

Brice Nelson
Student Recruitment Coordinator, University of Georgia, College of Agricultural and Environmental Sciences

Charlotte Emmerson
Director of Student Development and Recruitment, University of Florida, College of Agricultural and Life Sciences

Recruitment is no longer solely the responsibility of the Dean’s office. Faculty, Staff, Development Officers, Current Students, Alumni and other stakeholders are being asked to participate in the recruiting of potential students. Participants will have an opportunity to discuss methods used at their respective institutions. We will also review several survey instruments involving recruiting and internships for current students as an added bonus!

Data-Driven Decision Making: An Essential Tool for these Critical Times

Steve Gillard
Senior Data Analyst and Information Systems Architect, University of Minnesota, College of Food, Agricultural and Natural Resource Sciences

The current climate of fiscal stress and uncertainty have made accountability, efficiency and effectiveness more important (and expected) than ever. Taking a data-driven approach to our work can help ensure we make informed decisions in a timely manner that align with our mission, goals, priorities, and strategies. While our organizations are awash in data, how do we know whether we are collecting and managing the right data? What skills, tools, resources and related infrastructure are needed to access, manipulate, analyze and present that data? Are we effectively using the data we have to make strategic decisions? Building the capacity for data-driven decision making creates a foundation to plan, measure, analyze, improve, and control not only a set of processes, but also outcomes that ultimately position us for success and influence our actions moving forward. This session examines the role of data in a decision-making context and how it can effectively be used for assessing returns on investment. Specific case studies related to advancement will be used to frame the discussion.




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