2018 NAADA Annual Conference
June 11-15, 2018
Boise, ID

Sessions

Wednesday, June 13

Education Track Session 1 – 9:15 - 10:15 am

The Optimist's Guide to Extension Fundraising
Katherine Davies, Associate Director of Development, Institute of Food and Agricultural Sciences, University of Florida

Come learn how to increase giving by better identifying existing local county extension donors and realize new potential fundraising needs by partnering with extension leadership and county faculty. We will explain how we obtained buy-in from our University Foundation leadership and completed internal trainings for Extension faculty around the state as well as presented and engaged local volunteer advisory boards such as county 4-H Associations, local Master Gardener groups, and Florida Master Naturalist program alumni.

Which Alumni Should We Cultivate - A Strategic Approach
Lisa Ford, Manager of Strategic Research, Institute of Agriculture, University of Tennessee

This session will include a discussion of the importance of strategic alumni engagement as part of a prospect identification and development plan. The University of Tennessee Institute of Agriculture does not have an alumni association, and historically has hosted limited alumni activities. With limited resources, the UTIA Office of Advancement has implemented new strategic alumni engagement plan designed to increase alumni giving as well as to feed our annual and major gift prospect pipelines. Our process includes identifying student and alumni activities, and coding past and present participants in our alumni and development system. This data is used to customize communications such as newsletters, phone calls, and targeted appeals. The data also feeds predictive data models that we rely upon to identify new annual and major gift prospects.

Messaging: A Social Science for Non-Scientists
Lisa Stearns, Vice Chancellor of Marketing and Communications,
University of Tennessee Institute of Agriculture
Keith Barber, Vice Chancellor of Institutional Advancement, University of Tennessee Institute of Agriculture

Learn from the most recent social science to create action and get results through the way you communicate. Create messages and images for your materials and pitches that are proven to work. Be more persuasive and effective during that meeting with a potential donor, in the marketing piece you leave behind, and in everyday communication.

Started from the Bayou, Now We're Here: Rebuilding an Ambassador
Amanda Martin, Director of Recruitment & Retention, AgCenter & College of Agriculture, Louisiana State University
Lindsey Kelly, Director of Alumni Relations, AgCenter & College of Agriculture, Louisiana State University
Henry Hebert, Manager of Recruitment, AgCenter & College of Agriculture, Louisiana State University

New beginnings signal a time for change and a review of purpose. Student ambassador teams in colleges of agriculture are not a new and novel idea but each function in a different capacity to serve their colleges, alumni and stakeholders. As advisors and administrators change over time so do these student groups. But what does this process look like to rebuild a team? Join our team of advisors as we discuss the rebuilding process of the LSU College of Agriculture Les Voyageurs. In this session we will discuss the highs and lows our ambassador team experienced through the rebuilding process and will share tips on how you can redirect efforts with your own ambassador teams. We will also facilitate some small group breakouts on specific topic areas related to duties, training, and advising of ambassador teams so colleagues can share and take away best practices to implement with their groups.

Education Track Session 2 –  10:30 - 11:30 am

Getting to the Root of it: Understanding How Donors Perceive and Interact with Development Staff
Niki Newberry Coody, Major Gifts Officer, UC Davis
Tino Johnson, Philanthropy Coordinator, University of Georgia
Sarah Roelfs, Senior Director of Development, Iowa State University

The University of California Davis, The University of Georgia, and Iowa State University have partnered together to learn how our hard to move donors perceive our institutions, our messaging, and our development staff. Is the language we are using undermining our fundraising efforts? What are we conveying to potential donors that we don't realize? Perception matters in fundraising-how you spend the money, the effectiveness of your programs, how important your donors are to you. Through open and honest communication with select focus groups of donors and prospects from each institution, we want to share what we've learned to help NAADA members better evaluate the perception of their organization to more effectively engage with their potential and current donors.

Planting the Seeds of Faculty Engagement
Christine Schmidt, CFRE, CSPG, Assistant Dean, Advancement and External Relations, College of Agricultural and Environmental Sciences, UC Davis
Mark Foncannon, Director of Development Services, College of Agricultural and Environmental Sciences, UC Davis

Faculty play a critical role in philanthropy--but they're not always willing partners. In this session, we'll discuss how we've engaged faculty at all levels in philanthropy and donor relations. Participants will hear about our budding relationships with faculty (and their administrative staff), and how these relationships have grown into deep-rooted and fruitful partnerships. Using many of the tools in our tool shed, such as the academic personnel policy, our donor databases, talented designers and writers, and our engaging personalities (we do work in fundraising, after all), we've cultivated these partnerships towards becoming a fundraising powerhouse at UC Davis. From 100% participation in endowed chair stewardship reporting, to new faculty development training, we've got it covered. We'll also reserve time for others to share their successes and challenges in working with faculty so that all participants will leave with their own tools honed and new tools added to their sheds.

Digging Deep and Reframing the Conversation
Julie Obermeyer, Career Development & Corporate Relations Director, College of Agricultural Sciences & Natural Resources, University of Nebraska - Lincoln
Paula Beecher, Director of The Bookhart Student Services Center, College of Agriculture, Forestry, and Life Sciences, Clemson University

In today's world, there are a variety of degree programs for students to choose from as they enter college. The sheer number of career paths for students after college can be daunting and confuse a student as he or she chooses a degree program. Students may be focused on one particular degree program or even unsure of what degree program to choose all together. How do we reframe the conversation of choosing a degree program and center it more on what careers a student wants to pursue? Let's have a conversation on how to help them choose the right degree programs for their career goals, moving the focus from degree program to career path. We will offer tools to help with the conversation that will help students move questions into action.

Not Your Grandma's Annual Report - Stewarding Donors of Endowed Faculty Support
Heidi Griswold, Sr. Director of Development, Oklahoma State University Foundation

Oklahoma State has been blessed with support for faculty in the form of endowed chairs and professorships. This session will dive into the evolution of annual reports that showcase the financials, matching funds, and impact the faculty member is able to have thanks in part to donor support. To be effective in utilizing funds and providing stewardship, faculty members go through an orientation which will also be discussed. Please come to share what you do at your institution and make this a lively exchange of ideas and best practices!

Work-Life Balance: Lessons Learned from an Olympic Gold Medalist
Kristin Armstrong

Thursday, June 14

Education Track Session 3 –  9:45 - 10:45 am

Storytelling: It's Not Just a Writer's Job
Lauren Vath, Director of Advancement Communications, Institute of Agriculture, University of Tennessee
Lisa Stearns, Vice Chancellor of Marketing and Communications, Institute of Agriculture, University of Tennessee

Everyone loves a good story. Whether you are snuggling up to John Grisham novel or headed to see the newest Avengers film, we experience the world through stories. Learn how solid storytelling techniques can take even the most basic project to new heights. We will show you how storytelling is everyone's job and crosses every media, from magazines and emails, to video and podcasting, and even face-to-face conversations.

WSU Honey Bee Project: Creating a Campaign with Volunteers and Outside Funding
Melissa Bean, Assistant Director, College of Agricultural, Human, and Natural Resource Sciences, Washington State University
Jessica Munson, Program Coordinator, College of Agricultural, Human, and Natural Resource Sciences, Washington State University

Your leadership creates a priority for a new facility, gives you no budget, and a tight timeline. Find out how organizations of all sizes can utilize volunteers and outside funding to launch a successful development project. Learn how to build a network of new support by engaging innovative techniques.             

Recruiter, Event Planner, Liaison... Jack of all Trades?
Henry Hebert, Manager of Recruitment, AgCenter & College of Agriculture, Louisiana State University
Breanna Coursey, Director of Student and Employer Engagement, University of Georgia

Arguably the most varied, diverse and FUN position in colleges of agriculture, student recruiters wear many different hats as we dance our way through each recruitment cycle. Each year brings different challenges and tasks to your plate which provides the opportunity to grow professionally and tests your ability to juggle duties. In this session we will discuss ways to optimize your recruitment efforts while aiming for work-life balance and fulfillment in your position. This session is perfect for new recruiters who want to cultivate a network within the NAADA family as our panel of student recruiters discuss best practices and ways to reach your capacity in this role.

Building Better Engagement through Strategic Programing Using Data and Trends to Make Informed Decisions for Students, Alumni, and Employers
Trish Raridan Preston, Career Advisor, School of Environment and Natural Resources, The Ohio State University

Hours of planning and research often go into developing and presenting programming related to career development and academic success only to fall flat with low response and small attendance numbers. Learn how to grow your reach to students and build connections between students, counseling staff, faculty, alumni, and employers. This session will include sharing event programming which has successfully grown engagement. In addition, there will be time for us to all share “best practices” from our various offices about programs that have built successful engagement with students.

Education Track Session 4 – 11:00 am - 12:00 pm

Engaging Graduate Students in Alumni Programming
Danica Kirkpatrick, Alumni Programs Manager, College of Agriculture, Purdue University

Upon graduation, do your graduate students feel the same affinity to your institution as undergrads? What are the unique needs of this group, and what kinds of programs can you offer that are specific to the graduate student audience? This session aims to spark ideas and inspiration for alumni professionals as they plan programming that meets the needs of this important group of future alumni.  

Digging Deep: Cultivating Relationships with Retirees
Brian Helms, Director of Stakeholder Relations, Division of Agriculture, University of Arkansas
Stephanie Neipling, Assistant Director of External Relations, Division of Agriculture, University of Arkansas

Strengthened relationship’s with retired Extension employees across the state is a priority for the University of Arkansas Cooperative Extension Service. Many of these former employees had thirty to forty year careers with Extension. However, upon retirement they felt disconnected to the organization they had dedicated much of their career to. Come learn how the UACES dug deep to renew and cultivate relationships with the retirees from across the state. Everything from the monthly newsletter to events for retirees got an overhaul to do a better job of keeping the retirees engaged in the Cooperative Extension Service. The results of these efforts are a pool of individuals who are once again connected and passionate about Arkansas Extension.

Getting the Most out of Your Social Media Presence
Dana Edwards, Strategic Communications Manager, College of Agricultural and Life Sciences, University of Florida
Katie Black, Director of Marketing and Recruitment, College of Agriculture, Forestry and Life Sciences, Clemson University

The digital world is constantly evolving, transforming the way we, and our students, communicate. In our mobile-first society, social media has become the primary means of how our students interact with the world, right down to how they make their school selection decisions. Instagram, Snapchat, Facebook, Twitter and other social media platforms all have their own strengths. This session will share how several colleges are utilizing these social media outlets to connect with their students and prospective students in an engaging and impactful way through content and advertising.

Udderly Amazing Ways to Milk More out of Your Day and Avoid Missed Steaks: Tips on Efficiently Getting the Visit, Following up, and Accomplishing Administrative Tasks
Nick Dolce, Director of Development, College of Agricultural and Environmental Sciences, UC Davis
Allison Weston, Assistant Director of Development, College of Agricultural and Environmental Sciences, UC Davis
Christine Schmidt, CFRE, CSPG, Assistant Dean, Advancement and External Relations, College of Agricultural and Environmental Sciences, UC Davis

While our institutions may be different, major gift officers face many common challenges. We're expected to secure meetings, adequately prepare for those meetings, appropriately follow up, schedule travel, and keep juggling all of the administrative duties that come with working at a large institution. And we have to be charming and engaging while we're doing all of it!  This session will be broken down into three sections: securing the visit, developing follow up strategies, and how to efficiently structure internal administrative duties. We will discuss tips and tricks towards getting the most of your day to keep you on track for a successful fundraising year. This session will encourage audience participation and sharing of best practices.

Education Track Session 5 –  1:45 - 2:45 pm

Leaving A Legacy: The Importance of Institutional Succession Planning
Kirby Player, Director of College Relations, College of Agriculture, Forestry and Life Sciences, Clemson University

In today's fast-paced, transient world of higher education, it is difficult for professionals to strategically think about present goals and tasks, much less consider the long-term transitional needs of succession planning for their organizations. Nevertheless, visionary professionals recognize that ensuring the future of programs, positions and relationships established during their tenure within a role is a crucial responsibility for smooth transition and continued effectiveness within the relational cultures we operate as NAADA members. This session will provide attendees instruction on prevalent models of organizational succession planning and offer an opportunity for small group discussion of the current status of succession.

A panel of current NAADA members will provide testimony of best practices they have utilized or testify to the disasters experienced due to inattention in succession planning.  All our institutional structures are different in how decisions are made but every NAADA member can have an influence on their campus to ensure future success.  Join us for this lively discussion and consider how you can ensure your professional legacy when transition comes to your career.

How to be a Player in a University Wide Day of Giving
Kelly Delp, Director of Development, Purdue Research Foundation
Cameron Mann, Manager of Development Operations and Donor Stewardship, Purdue Research Foundation

All together in 2017, the entire Purdue community raised an astounding $28,176,244 million from 15,181 gifts in just 24 hours! 2018 will be the fifth Purdue Day of Giving. The College of Agriculture has participated each year. It took a couple of years, but the College of Agriculture strategy has worked well for the last three years. We more than doubled our online participation in 2017 and brought in 13 times more money from 2015 to 2017. We’ll share what has worked for us and what hasn’t worked to help others plan for their next Day of Giving.

Cultivating Student Philanthropists: Donors in a Selfie World
Taylor Johnson, Assistant Director of Development, College of Agricultural and Life Sciences, University of Florida

We began a student organization to foster a culture of generosity and raise awareness about the impact of private support. Our goal is to engage and educate students prior to graduation in anticipation of them making the college a philanthropic priority. The Student Philanthropy Council will stand on three pillars: education, gratitude, and engagement. We expect to see an increase in alumni giving and involvement in the future due to engaging students in this unique way. Each member of the student executive board was highly recommended by their advisors and has creative ideas to propel the cause forward. In this presentation, we will discuss the steps we took benchmarking student philanthropy organizations, collaborating with faculty to secure a student executive team, and integrating the student board with our current alumni fundraising board. We will also review best practices and lessons learned from the organization’s first year.

Media are People Too
Lisa Stearns, Vice Chancellor of Marketing and Communications, Institute of Agriculture, University of Tennessee
Lauren Vath, Director of Advancement Communications, Institute of Agriculture, University of Tennessee

Ever wondered how reporters choose what to report? And why your story may not have received attention? The news media landscape is quickly changing and newsrooms are often stretched thin. Despite these challenges, the media continues to be an important resource in telling your organization’s story. Learn from former reporters, in both broadcast and print, how to cultivate members of the news media, craft your news pitches, and get your story told. And you’ll even get some helpful tips on giving a great interview!