NAADA Connections - June 2019
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June 2019

NAADA Connections

From the President

Renee Keese

It’s almost here! That would be the 2019 NAADA Conference – Resilience: Strength in New Beginnings. The sessions are scheduled, the food is planned, you will have networking opportunities and Beg, Borrow & Steal opportunities (always a highlight). Being in Louisiana I’m expecting some wonderful Cajun dishes to sample! Publications and Projects top two were announced recently, and we will have more individual awards during the conference. Did you submit a PeliCan nomination? Aren’t you curious to know what that award will look like? I’m looking forward to education and celebrating our wonderful members and what they do for their institutions. The institutions are what makes NAADA great.

Don’t forget about the NAADA service project on Monday – at the Baton Rouge Foodbank. It’s our opportunity to give back to the community, and what better project for an agricultural organization than to work with food supplies! Be sure to check out the new website and download our app prior to the conference. It will be a very handy tool while we are at the conference. I can’t wait to see our friends from LSU and all our NAADA colleagues.

I wish you all safe travels and look forward to seeing you in Baton Rouge!

Renee Keese
2018-20 NAADA President
BASF Corporation

Get the Most out of the Conference

Things to know before joining us in Baton Rouge!

LSU Video

If you have any questions, please contact the NAADA office at 651-203-7246 or email at info@naada.org.

We look forward to seeing you next week!

NAADA's New Member Community – Social Link!

Get the Most out of Your Conference!

Mobile App

Everything you need to know for the conference is available at the touch of a button! View the schedule at a glance, access the session descriptions and speaker bios, and connect with other attendees!

Download the mobile app—SocialLink—on the App Store or Google Play and login with your NAADA username and password.

Forgot your password? Click here.

  

Need help installing the app to your mobile device? Visit the registration desk!

Corporate Development Tips

Julie Connby Julie Conn, Director of Development, University of Florida Institute of Food and Agricultural Sciences

Working with corporate partners can be a challenge. Below are a few best practices to help strengthen and grow your relationships with companies.

  • Investors not donors: Corporations see themselves as investors to your school and look for partnerships with academic institutions that are mutually beneficial. Be sure to clearly lay out what their return on investment will be your proposal.
  • Communication with corporate partners: Between the numerous offices and staff of both organizations, having one consistent point of contact to act as the liaison for the corporate partner will make for more efficient communication.
  • Impact reports: Prepare an annual report to showcase the return on their investment with metrics around media impressions, research publications, students or faculty testimonials, faculty supported, thank you from administrators, etc. Keep them brief, but with impactful data, so that the document can be shared with corporate leadership.
  • Timing the ask: Find out when their fiscal year starts and ends and when they begin budgeting. Should you have multiple asks during the year going to your corporate partner, try to have a list of these ready for the year before their budgeting process starts. This will allow the organization to consider your requests as they are planning for the next fiscal year.
  • Holistic partnerships: Corporate partners are looking at the deeper value in academic relationships by focusing on student recruiting, executive education, faculty consultants, sponsored research, and licensing opportunities. Working with other units across campus will be essential for growing these deeper relationships.

Congratulations to our 2019 P&P Finalists

Multimedia & Promotional Materials Division- Websites Category:

Submitted by: Andy Zehr, College of Agricultural and Life Sciences, Iowa State University
“ISU CALS Student Stories Web Update”

Submitted by: Lauren Vath, University of Tennessee Institute of Agriculture
“together.tennessee.edu”

Multimedia & Promotional Materials Division - Electronic Newsletter Category:

Submitted by: Paula Beecher, College of Agriculture, Forestry and Life Sciences, Clemson University
“CAFLS Student Services Monthly Newsletter”

Submitted by: Lisa Stearns, University of Tennessee Institute of Agriculture
“Common Ground - Chancellor's Monthly E-Newsletter”

Multimedia & Promotional Materials Division – Videos Category:

Submitted by: Suzanne Griffeth, College of Agricultural and Environmental Sciences, University of Georgia
“2018 Georgia Agricultural Hall of Fame”

Submitted by: Lisa Stearns, University of Tennessee Institute of Agriculture
“UTIA: Real Life Solutions for Tennessee, the World & You”

Multimedia & Promotional Materials Division - Posters, flyers, Advertisements Category:

Submitted by: Andrew Schade, College of Agriculture, Louisiana State University 
“Mike the Tiger Paw Print Postcard”

Submitted by: Amy Calabretta, College of Agricultural and Life Sciences, University of Idaho
“CALS Recruitment Poster”

Multimedia & Promotional Materials Division – Social Media Campaign Category:

Submitted by: Melea Reicks Licht, College of Agricultural and Life Sciences, Iowa State University
“Celebrating CALS Teaching Excellence”

Submitted by: Melissa Mourer, College of Agricultural Sciences and Natural Resources, Oklahoma State University 
“OSU CASNR FFA Marketing Campaign”

Multimedia & Promotional Materials Division - Specialty Items/Give-a-ways Category:

Submitted by: Sennah Honea, College of Agriculture, Forestry and Life Sciences, Clemson University
“Future CAFLS Alumni Laundry Bags”

Submitted by: Sherry Abrams, College of Agricultural and Environmental Sciences, University of Georgia
“When a popsocket becomes more than a popsocket”

Print Media Division- Recruitment/Solicitation Materials Category:

Submitted by: Melissa Mourer, College of Agricultural Sciences and Natural Resources, Oklahoma State
"CASNR Prospective Student Recruitment”

Submitted by: Angela Rowell Hurt, College of Agricultural and Environmental Sciences, University of Georgia
“CAES Study Abroad Recruitment Materials”

Print Media Division - Annual Reports/ Strategic Plans Category:

Submitted by: Lisa Moser, IGP Institute, Kansas State University
“IGP Institute 2018 Year in Review”

Submitted by: Lauren Vath, University of Tennessee Institute of Agriculture
“Endowment Report FY2019”

Print Media Division - Stewardship Materials Category:

Submitted by: Lauren Vath, University of Tennessee Institute of Agriculture
“Thank You Postcards”

Submitted by: Jessica Munson, College of Agricultural, Human, and Natural, Resource Sciences, Washington State University
“CAHNRS First Time Donor Postcard”

Print Media Division - Magazine produced by College or outside agency Category:

Submitted by: Melea Reicks Licht, College of Agricultural and Life Sciences, Iowa State University
“STORIES in Agriculture and Life Sciences at Iowa State University "George Washington Carver's Living Legacy"”

Submitted by: Lisa Backus, College of Agriculture & Natural Resources, Michigan State University
“Futures Magazine”

Print Media Division - Magazine produced by students Category:

Submitted by: Lisa Moser, IGP Institute, Kansas State University
“Kansas State Agriculturist”

Submitted by: Tracee Murph, College of Agricultural Sciences and Natural Resources, Texas Tech University
“The Agriculturist - Texas Tech University”

Campaign/Series Division:

Submitted by: Andy Zehr, College of Agricultural and Life Sciences, Iowa State University 
“ISU At-Risk Alumni Postcard”

Submitted by: Lauren Vath, University of Tennessee Institute of Agriculture
“Together We Grow”

Events/Programming Division:

Submitted by: Sennah Honea, College of Agriculture, Forestry and Life Sciences, Clemson University 
“Clays for CAFLS”

Submitted by: Lisa Stearns, University of Tennessee Institute of Agriculture
“Introduction of the new Herbert College of Agriculture”

Society Programing Division:

Submitted by: Haley Cook, College of Agricultural and Life Sciences, Iowa State University
“ISU College of Agriculture and Life Sciences Curtiss League”

Submitted by: Dana Edwards, Charlotte Emerson, Gordon Yoder, Caylin Hilton, and Christy Chiarelli, College of Agriculture and Life Sciences, University of Florida
“CALS Ambassadors Summer Giving Challenge”

Welcome New Members!

Emily Adams, Washington State University

Matthew Arri, University of Missouri

Dusty Bedwell, Oklahoma State University

Shane Bennett, Southern Illinois University

Cary Cronemeyer, Virginia Tech - College of Agriculture & Life Sciences

Brandi Farrer, Purdue Ag Alumni Association

Jessica Fife, The University of Georgia College of Agricultural and Environmental Sciences

Peyton Gehrs, Southern Illinois University

Melissa Hansen, Michigan State University

Brittany Lawrence, Michigan State University

Elizabeth Weatherly, University of Tennessee

Stefanie Gray, University of Missouri

Kevin Kent, UF/IFAS Advancement

Kyle Schaberg, Michigan State University

Kaleigh Summers, MU CAFNR Advancement

Jennifer Whitford, Michigan State University

Let’s Get Social!

Did you know NAADA uses both Twitter and Facebook? Check out our pages to get the latest scoop. facebooktwitter

NAADA Track Listservs:

Alumni - alumniprofessionals@lists.naada.org
Communications - communicationpros@lists.naada.org
Development - developmentprofessionals@lists.naada.org
Student Professionals - studentprofessionals@lists.naada.org
Volunteers - volunteers@lists.naada.org

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